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: Best Practices in Marketing and their Impact on Quality of Life (Applying Quality of Life Research)

ISBN : #9400758774 | Date : 2013-06-05

Description :

PDF-a3072 | This book is based on the premise that marketing is central to understanding and advancing companies, businesses, countries, major economic areas and every-day problems. It opposes the view held by some social scientists that the positive effects of marketing in a society are a product of capitalist enterprises and that marketing involves excessive exploitation and is a tool for creating and maint… Best Practices in Marketing and their Impact on Quality of Life (Applying Quality of Life Research)


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by E. Boyd : The Future of Pricing: How Airline Ticket Pricing Has Inspired a Revolution

ISBN : #0230600190 | Date : 2007-11-07

Description :

PDF-560d4 | A story about science, technology, and people, The Future of Pricing provides an inside look at how airlines price tickets and how practices developed in the airline industry are now revolutionizing the world of pricing. This book is written for business professionals and students wanting to better understand the rapid growth of scientific pricing…. The Future of Pricing: How Airline Ticket Pricing Has Inspired a Revolution


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by Nirmalya Kumar : Brand Breakout: How Emerging Market Brands Will Go Global

ISBN : #1137276614 | Date : 2013-06-13

Description :

PDF-8439d | Written by the world’s leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands…. Brand Breakout: How Emerging Market Brands Will Go Global


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Identity-Based Brand Management: Fundamentals―Strategy―Implementation―Controlling PDF




by Christoph Burmann : Identity-Based Brand Management: Fundamentals―Strategy―Implementation―Controlling

ISBN : #3658135603 | Date : 2017-04-25

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PDF-df2d5 | This textbook provides a theoretically based and comprehensive overview of the identity-based brand management. The focus is on the design of brand identity as the internal side of a brand and the resulting external brand image amongst buyers and other external audiences. The authors show that the concept of identity-based brand management has proven to be the most efficient management model to ma… Identity-Based Brand Management: Fundamentals―Strategy―Implementation―Controlling


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by Entrepreneur Publishing : Content Marketing Strategies: How Delivering Sensational Value Can Help You Build A Digital Media Empire (Marketing Strategy, Content Marketing Tools, Creating Great Content)

ISBN : #1511725400 | Date : 2015-04-04

Description :

PDF-539b9 | The Most Powerful Kind Of Content If you are a website owner, a business person or an online marketer, this book was written especially for you. This book was written for you in mind if you are looking to improve the overall content quality of your website and to improve not only your visitor engagement on your site, but also to improve your overall website traffic. You will find a variety of te… Content Marketing Strategies: How Delivering Sensational Value Can Help You Build A Digital Media Empire (Marketing Strategy, Content Marketing Tools, Creating Great Content)


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[Pub.39lLf] Content Marketing Strategies: How Delivering Sensational Value Can Help You Build A Digital Media Empire (Marketing Strategy, Content Marketing Tools, Creating Great Content) PDF | by Entrepreneur Publishing


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Global Cosmopolitans Creative Difference Business PDF 88bfa43a4

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Global Cosmopolitans: The Creative Edge of Difference (INSEAD Business Press) PDF




by L. Brimm : Global Cosmopolitans: The Creative Edge of Difference (INSEAD Business Press)

ISBN : #0230230784 | Date : 2010-09-17

Description :

PDF-6a318 | As globalization creates the need for leaders who transcend national borders, this book provides an insider’s view of what makes them special. This is the first book to present a framework for understanding this fast-growing and influential group and it provides tools for readers to discover their own inner competitive edge…. Global Cosmopolitans: The Creative Edge of Difference (INSEAD Business Press)


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: Corporate Social Responsibility: Academic Insights and Impacts (CSR, Sustainability, Ethics & Governance)

ISBN : #331935082X | Date : 2016-08-03

Description :

PDF-b5d75 | This book highlights the multi-faceted nature of corporate social responsibility and the need for greater engagement across academia to help develop the mechanisms needed to encourage socially responsible approaches across the board. The product of a cross-disciplinary collaboration of authors from various academic disciplines, the book reflects the emergent diversity of academics now studying cor… Corporate Social Responsibility: Academic Insights and Impacts (CSR, Sustainability, Ethics & Governance)


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Business Relationship Management and Marketing: Mastering Business Markets (Springer Texts in Business and Economics) PDF




: Business Relationship Management and Marketing: Mastering Business Markets (Springer Texts in Business and Economics)

ISBN : #3662438550 | Date : 2014-10-01

Description :

PDF-becce | Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-bus… Business Relationship Management and Marketing: Mastering Business Markets (Springer Texts in Business and Economics)


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The Trend Management Toolkit: A Practical Guide to the Future PDF




by A. Kjaer : The Trend Management Toolkit: A Practical Guide to the Future

ISBN : #1137370084 | Date : 2014-10-16

Description :

PDF-471e5 | In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes and determine the way ahead…. The Trend Management Toolkit: A Practical Guide to the Future


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Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) PDF




: Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319386972 | Date : 2016-12-16

Description :

PDF-5380f | This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer b… Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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Technologies for E-Services: Second International Workshop, TES 2001, Rome, Italy, September 14-15, 2001. Proceedings (Lecture Notes in Computer Science) PDF




: Technologies for E-Services: Second International Workshop, TES 2001, Rome, Italy, September 14-15, 2001. Proceedings (Lecture Notes in Computer Science)

ISBN : #3540425659 | Date : 2001-10-16

Description :

PDF-22690 | Welcome to Free Convection Film Flows and Heat Transfer! Free convection ?lm ?ows occur in many industrial processes. However, engineers still have to deal with many unresolved problems. This book systematically summarizes my recent research results that have been referred to and cited by many other researchersinthis?eld.Thepurposeofthisbookistoprovideapracticalguide to university students, gradua… Technologies for E-Services: Second International Workshop, TES 2001, Rome, Italy, September 14-15, 2001. Proceedings (Lecture Notes in Computer Science)


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Future Competition Co Creating Unique Customers PDF 462141092

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The Future of Competition: Co-Creating Unique Value With Customers PDF




by C. K. Prahalad : The Future of Competition: Co-Creating Unique Value With Customers

ISBN : #1578519535 | Date : 2004-02-18

Description :

PDF-ecf8b | In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can’t satisfy customers and sustain profitable growth. The explanation for this apparent paradox lies in recognizing the structural changes brought about by the convergence of industries and technologies; ubiquitous connectivity and globalization; and, as a conse… The Future of Competition: Co-Creating Unique Value With Customers


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by Matthias Dressler : Meinungsführer in der interdisziplinären Forschung: Bestandsaufnahme und kritische Würdigung (German Edition)

ISBN : #3834914762 | Date : 2009-01-15

Description :

PDF-68554 | Matthias Dressler und Gina Telle erläutern bestehende Theorien und Modelle über Meinungsführerschaft, die Entwicklung der Forschung zu dieser Thematik und ihre Wirkung auf vorhandene Kommunikationsmodelle. Sie analysieren Funktionen, Motive und Wirkungen der Meinungsführerschaft und stellen Methoden zur Identifizierung von Meinungsführern und Meinungsführer im Diffusionsprozess vor…. Meinungsführer in der interdisziplinären Forschung: Bestandsaufnahme und kritische Würdigung (German Edition)


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[Pub.45ixz] Meinungsführer in der interdisziplinären Forschung: Bestandsaufnahme und kritische Würdigung (German Edition) PDF | by Matthias Dressler


Meinungsführer in der interdisziplinären Forschung: Bestandsaufnahme und kritische Würdigung (German Edition) by by Matthias Dressler

This Meinungsführer in der interdisziplinären Forschung: Bestandsaufnahme und kritische Würdigung (German Edition) book is not really ordinary book, you have it then the world is in your hands. The benefit you get by reading this book is actually information inside this reserve incredible fresh, you will get information which is getting deeper an individual read a lot of information you will get. This kind of Meinungsführer in der interdisziplinären Forschung: Bestandsaufnahme und kritische Würdigung (German Edition) without we recognize teach the one who looking at it become critical in imagining and analyzing. Don’t be worry Meinungsführer in der interdisziplinären Forschung: Bestandsaufnahme und kritische Würdigung (German Edition) can bring any time you are and not make your tote space or bookshelves’ grow to be full because you can have it inside your lovely laptop even cell phone. This Meinungsführer in der interdisziplinären Forschung: Bestandsaufnahme und kritische Würdigung (German Edition) having great arrangement in word and layout, so you will not really feel uninterested in reading.

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Credit Scoring Response Modeling Insurance PDF 920ac8950

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Credit Scoring, Response Modeling, and Insurance Rating: A Practical Guide to Forecasting Consumer Behavior PDF




by S. Finlay : Credit Scoring, Response Modeling, and Insurance Rating: A Practical Guide to Forecasting Consumer Behavior

ISBN : #0230347762 | Date : 2012-06-26

Description :

PDF-f81f0 | A guide on how Predictive Analytics is applied and widely used by organizations such as banks, insurance providers, supermarkets and governments to drive the decisions they make about their customers, demonstrating who to target with a promotional offer, who to give a credit card to and the premium someone should pay for home insurance…. Credit Scoring, Response Modeling, and Insurance Rating: A Practical Guide to Forecasting Consumer Behavior


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[Pub.35HqU] Credit Scoring, Response Modeling, and Insurance Rating: A Practical Guide to Forecasting Consumer Behavior PDF | by S. Finlay


Credit Scoring, Response Modeling, and Insurance Rating: A Practical Guide to Forecasting Consumer Behavior by by S. Finlay

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Securing Transactions Payment Systems M Commerce PDF A1ce1c881

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Securing Transactions and Payment Systems for M-Commerce PDF




by Sushila Madan : Securing Transactions and Payment Systems for M-Commerce

ISBN : #152250236X | Date : 2016-04-19

Description :

PDF-db627 | Mobile commerce, or M-commerce, is booming as many utilize their mobile devices to complete transactions ranging from personal shopping to managing and organizing business operations. The emergence of new technologies such as money sharing and transactional applications have revolutionized the way we do business. Wholeheartedly adopted by both the business world and consumers, mobile commerce has … Securing Transactions and Payment Systems for M-Commerce


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[Pub.98ITi] Securing Transactions and Payment Systems for M-Commerce PDF | by Sushila Madan


Securing Transactions and Payment Systems for M-Commerce by by Sushila Madan

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